The product of programmer David Chin Yee and his wife Jennifer Puno, the site simplifies your traditional Facebook experience, streamlining content and removing some of the app information and ads that can be distracting when looking at Facebook in its traditional form.
Perhaps the best example of Open Graph at work is Spotify. If you listen to Green Day’s “Dookie” on Spotify, then all your Facebook friends will see that you’re enjoying the album and perhaps they’ll even mark their approval with a Like or comment. Meanwhile, you don’t have to do anything to initiate the action except listen to the album (and don’t initiate the app’s “private listening mode“). Meanwhile, Spotify gets lots of free exposure simply by having users run its service.
“Social is touching so many pieces of a business these days that I’d be remiss to say it’s just about the person we’re interfacing with,” says Sutton. “Even at the CMO or CEO level, we’ve started to see examples of how the level of understanding can really change how businesses are thinking about their product all the way down to the marketing.”
With Father’s Day around the corner, Euro RSCG Worldwide asked 1,000 dads across the U.S. how the Internet and social media has affected their parenting style, dividing the respondents into groups of “digital dads” and “Average Joes.”
Each time you Like a band, book, restaurant or service, Facebook uses that information to tailor ads that would appeal to you. Now the company is tuning into your external Internet behavior as well.
Traditionally, marketers and advertisers have had to purchase ad units or Sponsored Stories within the Facebook ad platform. The new unit, however, allows marketers to make advertisements that aren’t on Facebook shareable through Facebook’s Open Graph.
Although iOS 6 won’t be available on compatible devices until sometime this fall, the first beta build is currently available to developers. We’ve installed iOS 6 on our new iPad (64GB Verizon LTE model) and poked around with the new features.
The integrations are accessible through a Facebook for WordPress plugin (available here) and allow bloggers and administrators of WordPress-based sites to cross-publish content to WordPress, their own Facebook Timelines and the Facebook Pages they oversee.
Italian-based social media strategist Vincenzo Cosenza has looked at the most popular social networks used worldwide, according to traffic monitoring sites such as Alexa and Google Trends, and put together a map to highlight the leading platforms. He posted his findings on his blog, Vincos.it
According to this infographic, researched and developed by PayScale, the higher-ups are really not too keen on the social media movement at large, especially when it involves giving social media freedom to employees within the company. And the fear of negative information keeps employers running for a tight leash. Only half of companies have a formal social media policy, and 42% of companies surveyed nix all forms of social media activity at work. In the employers’ eyes, social media should be exclusively reserved for carefully managed brand promotion and professionally handled social recruiting.